Publishing Small Business – Big Plans last year in South Africa was an incredible experience. We got to meet so many inspiring entrepreneurs and people in the publishing world, and we were so thrilled with the reviews and general sentiment around the book. But we always had a longer game in mind – one that occurred to us as we were writing the book. Because while a lot of our experience is in South Africa, with South African clients, we’ve also both worked abroad, and we knew that the principles we had included in our book were universal.
So once the dust had settled slightly, we started writing an international version of the book. With applicable case studies, updated statistics, and a few more developments in AI and the world of SEO, this new international version is suitable for business owners everywhere else in the world, whether they’re in other parts of Africa, the US, UK, Europe, Australia and even further afield.
This time we have self-published through Amazon, which enables the book to be printed on demand, meaning that wherever you are, you can simply order a copy and it will be printed near you and shipped to your door. Self-publishing is not quick or easy, and we’ve spent months researching, poring over the text, editing and proofreading, designing covers and discussing layout. It’s been a labour of love and we hope it finds an audience who needs it, and that it helps business owners all over the world use the power of digital marketing to get their business up and running, and be successful.
A record 5.5 million Americans applied to start a small business in 2023*, and this trend looks to be one that is global, and not abating any time soon. So if you know of anyone who’s just launched a side hustle, or has taken the plunge and quit their jobs, or even anyone who wants to upskill their digital knowledge – it would be great if you could share our book with them (and if you buy a copy, we’d so love a review as well).
Described as “your dream agency without the fuss and it fits in your briefcase” – we hope our latest book can make your business dream a reality, wherever you are in the world.
*https://www.inc.com/melissa-angell/new-small-business-applications-surged-55m-in-2023-marking-yet-another-record.html
